Why is My Amazon Seller Account Suspended?admin
The experience of account suspension by Amazon can be very stressful. For many sellers, Amazon seller account suspension is a major risk that affects their income and reputation. Here is a detailed guide about the reason for account suspension at Amazon.
Amazon is a popular marketplace providing almost every category of products. So there are many sellers linked with it and due to millions of transactions, many sellers are getting account suspension notification.
It’s really a matter of thinking that “how my Amazon seller account is suspended”, while my product is of good quality and my company is honest, I’m also not doing anything wrong. There are many honest third-party sellers at Amazon who are getting suspended, denied or even banned on an everyday basis.
So what does this mean?
- You have still a chance to appeal for your Amazon Seller suspended account. This means, to get your seller account reinstated you can take action with Amazon.
- Your appeal for the suspension was rejected if you are denied. Don’t worry if it happens such. To change your course of action you can attempt and submit your revised plan to Amazon.
- If your Amazon Seller account gets banned, this is the worst-case scenario which means, your multiple appeals were rejected and to get your account reinstated, Amazon will no longer work with you.
Know why Amazon suspended your seller account?
To resolve your issue, you must identify the reasons. So the first step is to know why my amazon seller account is suspended. By identifying the root cause, you can get your privileges reinstated fully. For your suspension, Amazon will notify the reason in their notification email to you. But to form a well-informed appeal, you’ll want to know in detail how Amazon defines these reasons.
The notification of account suspension is really painful for most sellers. Many sellers most of the time never expect such notification. There are many reasons which can drag sellers in an irreversibly bad condition. The stringent and strict the selling norms, Amazon customer services, overruling are some of the examples.
If you are not following such, then your account may get suspended. By knowing all the rules and regulations, a seller can avoid any future account suspension. But if your account already suspended, continue reading to know the useful tips. This guide may help you to avoid future suspension problems. “What we see is not always what we get”. This proverb is true with Amazon. It’s not easy to be a reputed seller on Amazon while competitions are going around.
To meet Amazon’s performance targets Sellers on Amazon can be suspended for failing, which is measured with 3 metrics:
Order defect rate (ODR): This statistic measures the percentage of orders from a seller receiving negative feedback (one or two-star ratings), an A-to Z guarantee statement (a buyer alleging an issue with their request), or a credit card chargeback service (when a customer challenges your order as a purchase of a credit card).
Pre-fulfillment cancellation rate: This metric represents the number of cancellations of orders initiated by the seller prior to confirmation of the shipment divided by the total number of orders in that interest period. High cancellation rates for pre-fulfillment are often the result of poor inventory management.
Late shipment rate: This statistic shows the number of orders reported for delivery after the date of the shipment divided by the total number of orders in that interest period. A high number of late shipping rates can contribute to customer dissatisfaction as it is not possible to track deliveries that are not verified by their ship date.
Violations of Amazon selling policies
For buyers with clear rules, Amazon believes in maintaining a safe and enjoyable experience. If you violate any of their five community rules, the company will suspend sellers.
- Honor your buying or selling commitment.
- Maintain details about the current account.
- If your selling privileges have been removed, do not open a new selling account.
- About your transaction, partners must leave thoughtful feedback.
- Don’t be misrepresented
To encompass a lot of situations, Amazon keeps these guidelines broad that sellers could encounter. Though some of these rules are pretty obvious, such as not faking your identity or selling counterfeit goods, and most sellers should be easy to follow.
Violations of Amazon restricted product rules
For each of its product categories, Amazon has specific product restrictions rather than one set of product rules.
For account suspension supplying restricted products is the main reason. So sellers must be sure that they should check the Restricted Product pages, and their supply should be appropriate, like getting pre-approval from Amazon, whether their supply categories require additional action or not.
Essential Tips To Avoid Amazon Seller Account Suspension
Provide Best Customer Service – Poor customer service is one of the genuine reasons for account suspension on Amazon. Let your customers enjoy the best shopping experience. If possible, try to avoid defect rate, cancellation rate, and late shipment rate as much as possible.
Your seller performance will be improved, and also ratings and excellent feedback.
Check Amazon Report Regularly – If there is an email by Amazon, Don’t ignore the notifications or mail. They can be as usual as pictures, images, or correct mapping of categories. Just follow what you’ve been instructed to do.
Update Your Listing – From your side, try to avoid making mistakes. Use good graphics and definition to list the products, add the product name. Honesty is the best policy, so show what you’re selling.
Fight Negative Feedback – As marketplaces are becoming competitive, so keep your eyes open and keep checking your listings and reviews always. Report to Amazon as early as possible In case of any foul strategy of sudden negative feedback bombardment.
Trademark Your Brand And Account Name – trademark your account name and Register your brand as well. Get legal approval for all your intellectual property if you want to avoid such mishappenings.
To support yourself and your family if being Amazon seller is the main source of income that you depend on, then Seller suspension is a painful experience. Stick to the above points and avoid suspension by Amazon.