Why Amazon Is a Better Choice for Sellers than Other Marketplacesadmin
As you are starting to build plans to start your own online store, or moving from brick and mortar platform to the ecommerce world, then it would have been pretty perplexing for you to decide on how you are going to sell- through our own website, through Amazon or through any other ecommerce marketplace.
But as the last decade has shown, and as per the current statistics, market trends and consumer preferences show, Amazon stands way ahead than other marketplaces in this domain. Right from the availability of different selling options, consistent and wide range of support systems, wider reach globally, convenience of Amazon seller account management service and many more things, practically speaking Amazon is the ideal way to go for a seller.
So, how does Amazon stand ahead and better than other marketplaces? We do an analytical research:
- Global Brand Appeal than Your Own Website
Ask anyone what is Amazon, and today’s digital savvy consumers will point to the giant in the ecommerce field. Now, say if you are starting your own online store, you would have to dig deep, work through days, weeks and months just to get your online store an identity. And even after that you cannot guarantee how much appeal it can have on a global scale. Working on your product listing and ensuring customers find your products easily; trust your products better than others becomes secondary to the work you will have to put on your website to get it visibility and reach.
This is something Amazon provides tailored for you. Rather than getting your online store in front, you get a brand people love and follow globally, have trust on its products. You will just have to work on enhancing your product listing’s reach.
The money you will spend on creating, hosting and promoting your online store can be well-spent here on a Professional account and managing your inventory, promotion of product listing, to see sales coming up in quick time, way earlier and more than the scale you can expect with your own store.
- Majority of People Prefer Shopping from Marketplaces
Consider it like shopping in a mall, where you get all the options and the trust of getting genuine and quality products. This is what people also show when purchasing online. The variety and all-in-one factor of a marketplace, and in which case Amazon is the leader, draws a lot of customers, a befitting point to help you make the decision.
- Amazon is a High-Traffic Channel
Amazon makes sales in billions annually, across the globe. And this is possible only because of the high traffic it gets. And with such a huge eyeball, you are sure to get your product in front of potential customers more easily, resulting in higher sales volume.
- Statistics Don’t Lie
When it comes to comparing different marketplaces, like Amazon with eBay and Google, statistics clearly goes in favour of Amazon, especially in terms monthly visitors, initial product search preference of buyers and the price comparison.
While on the fee and payment structure, Amazon and eBay have their own features in place, it is to be noted that Amazon caters to a mass market whereas eBay caters to a specialized market. Along with huge customer base available on Amazon than eBay, Google and other marketplaces, and the mass appeal and wider reach it offers, when taking every consideration in account rather than just fee and payment process, Amazon is definitely the better option for a seller to reap huge sales-volume in the long term.
With $206.82 billion in sales volume last year, consisting of both Amazon’s own products and marketplace sellers, according to an Internet Retailer estimate; and with a market acquisition of 40% in US online retail, Amazon is far ahead than other names such as eBay, Google, Etsy, Facebook Marketplace and many more.
- Everything for Everybody on Amazon
Amazon has gained a reputation of offering almost everything for buyers. This fits the bill as whatever you plan to sell, can find its place and buyers on Amazon. Consumers also know that if there is a product that is hard to find anywhere else, has high probability to be available on Amazon, and thus will head out to this marketplace. This helps you to set-up an account knowing you will get high visibility and potential customer reach than any other marketplace if your product category is a bit different than regular products.
With high-end probability of international reach, high customer acquisition prospects, preference of consumers to check for the product prices on Amazon, penetration in almost all market types and regions, and many more features, Amazon marketplace stands as the best online platform to get started on your ecommerce business journey.
And with effective support for Amazon appeal letter for any kind of account suspension and other such issues to get problems related to your account sorted out sooner and easily which you might find a bit on the complex side on other marketplaces, Amazon marketplace is where you should start selling.