How To Win A Buy Box On Amazon?admin
What is the Buy Box?
A buy box is a white section on the right side of the product detail page. It shows a box on which the customers click to add products to their cart or buy the product instantly by clicking on it. According to a report, 80% of the sales are driven through the buy box. Not every seller gets the chance to win the buy box on Amazon. There are only a handful of the merchants who gets the opportunity to appear in this section.
Why is the Buy Box important?
It increases your chances of sales:
It is already been stated above, that almost 80% of the sale happens through the buy box. The boy box gives accurate information of the seller as to who is selling the product and it is surely a factor that can help the customers in making a decision to buy a product or not. The buy box further makes it convenient for the customers to buy the product and thus, leads to an increase in sales.
If you have the buy ox then you have the power to create PPC (Pay per click) Ads:
If you own the buy box then if your product is on the listing then you can create ads for the product. For certain keywords, the sellers are given a chance to bid on the prices of clicks. They can even create the sponsored listing for the product if they have full control over the buy box.
It becomes important to have good metrics when it comes to own a buy box and for that matter, the product reviews play an important part. It is clearly stated that Amazon is a customer-driven marketplace where the customer is the king so you cannot even think of taking a chance of having negative reviews or remarks. This is why it is advisable to have your Amazon Product Review Management done through a trustworthy service provider. There are companies that are solely responsible for Amazon Seller Account Management Service so that you could have a long association with Amazon.
- Consider using FAB:
There are two types of merchants on Amazon and FAB ‘Fulfilled by Merchant’ is one of them. If you are a FAB merchant then you are more likely to win the lucrative Buy Box. FABS are favored by Amazon a lot because of their goodwill as they deliver their orders on time. They are eligible for Prime shipping as well.
- Set prices competitively:
You need to set competitive prices if you want to win the buy box. You need to maintain a balance. Do not go too low with the prices as it may not help always but you will definitely have more chances of winning it. Deciding the prices depends on your performance metrics. If your metrics are low then keep your prices low. But, with great metrics, you could go with slightly higher prices.
- Ship the orders quickly:
Merchants who ship their orders on time then there are more chances that they win the buy box. It is very evident that the ones who fulfill their orders on time fulfill important criteria to be in the line. The faster you do it; there are more chances of you to have the chance of winning it. You need to ship at least 96% of your orders on time though Amazon likes over 97% on time.
- Make customers your priority:
The metrics that increase the happiness of the customers can help you win the buy box. Amazon is a customer-centric online portal and the Customer is the King. Your customer service should be top-notch and should never be compromised at any cost. Your Order Defect rate should not exceed the deadline as it is a parameter that can reduce your chances to win the buy box. Try to reduce the returns and negative reviews and respond to the feedback proactively and challenge your limits in making them happy.
- Respond to the queries swiftly:
You need to be really quick when it comes to responding to the queries of the customers. If you are swift enough then it will make the customers as well as Amazon happy and in turn, help you win Amazon buy box. If you are quick enough to respond within 12 hours then its brilliant but if it exceeds 24 hours of time then you might get in trouble. This comes under the violation of Amazon’s policy.
- Request for reviews:
Amazon takes into account all the reviews whether it is negative or positive. But this is not enough for you to win the buy box as Amazon takes into account the number of reviews you are getting from the customers. It is very important to follow up with the customers and if need request for reviews. Your recent reviews can affect your statistics as well. Keeping an eye on the reviews is very important as the visibility of your account can drop a lot. Also you can hire us for Amazon Product Review Management services.
- Stay stocked up:
Keeping your stocks filled is very important for having good metrics. You are always expected to fill your stocks as it is taken favorably by amazon. Amazon sees your capacity to handle the influx of sales that come from time to time. It is also an important factor that can be a step towards winning the buy box.
- Keep an eye on your account:
It is advisable to have a close eye on your account and on its metrics. Try to address and respond to any issue as soon as [possible as it shows your re-activeness. It helps you in building a strong reputation on Amazon. You are also judged on two new metrics introduced by Amazon; these are returned dissatisfaction rate and customer service dissatisfaction rate. These parameters definitely influence your chance to win the Amazon buy box.