How To Prevent Your Seller Privileges From Getting Removedadmin
Selling on Amazon is every seller’s dream. If you want to set up your business then Amazon is the best platform to convert your dreams into reality. Amazon is one of the largest online platforms to set up your selling business. It is a foolproof formula that can make you earn in big numbers. Even the smallest of the business flourishes on it. If we see on the basic level selling on Amazon is very easy. You just need to find a product with high demand and list it on Amazon. Till here you are halfway through as eventually it will sell because the audience and reach of Amazon are too vast. It promises you quick sales in a short span of time and this is the reason you get addicted to it and dependent on its marketplace.
But it is not easy to achieve it as Amazon is very strict with its policies. You commit one mistake and you are gone. Amazon sets its policies clearly in front of the sellers and also outlines its best policies and errors that should be avoided by Amazon retailers. Revenue might be great when you are on Amazon but you never know when things turn sour for you.
However, if you have just started then you may commit certain mistakes unintentionally. Amazon keeps its buyers on top of everything. They are Amazon’s first priority. This is why they frame their policies on the basis of the experience of the shoppers their sole aim is to make the trail of happy customers. You should always have a fall back plan in case you trip down.
Nowadays, there are many companies that provide Amazon account reinstatement service in case your selling privileges gets removed. But to avoid such a situation it is better to have Amazon seller account manager who would be responsible for monitoring your Amazon account, optimize your profitability, and most importantly manage and report on your Amazon sales growth. So, before it gets too late you should understand the mistakes that you should avoid from committing when you are selling on Amazon.
Dos and Don’ts of selling on Amazon
- Not fulfilling Amazon performance standard:
When you are selling on Amazon there are some parameters that you must realize. If you are getting poor feedback and your sales performance are also not up to the mark then you can find yourself in trouble. Before taking any step against you it gives you an opportunity to improve your numbers by warning you about your performance. So take this opportunity very seriously. According to them, your order defect rate should be less than 1%, Pre-fulfillment cancel rate should not reach above 2.5% and lastly, the late shipment rate should not exceed 4% or else it can lead to your account being removed. Immediately take action to improve your numbers if you are nearing these parameters.
- Selling restricted items:
Amazon is very strict when it comes to selling certain products on their platform. They prohibit selling anything that is against the well-being of the people. There are some products that are completely prohibited like selling tobacco products, all alcohol except wine that also needs pre-approval.
Apart from that, there are some categories that are sold on Amazon but there certain brands that are restricted. If Amazon gives you a chance to remove restricted items from the list before taking any action then be prepared to abide by it or else fall prey to the consequences.
- Registering for more than one seller account:
If you already have a seller account on Amazon then do not get greedy to have more. Without any legitimate business reason and permission of Amazon to have more than one seller account is not permitted. This can leads to a violation of Amazon policies.
If you get permitted to have another seller account then you must have an account in good standing with excellent Customer Metrics, must ensure to have a separate email address and bank account for your new account, and do not sell the same product in both the accounts.
- Misuse of Amazon selling platform:
You should never upload an excessive amount of data on the Amazon platform as it puts an unnecessary burden on the platform and can thus, impair other sellers to easily have access to the platform or use it.
- Unauthorized and improper business names:
Do not try to mislead Amazon by using unauthorized and improper business names. The names should not be misleading in any way; It should accurately identify the seller. Apart from that, it is not allowed to contain any suffix such as .com, .net, .biz.
- Paying for positive feedbacks:
Customer satisfaction is the most important measure that is a parameter to decide your performance on Amazon. It becomes important that you have good numbers and ratings from the customers to have a long term association with Amazon. The reviews of the buyer are an important metric that can be a deciding factor for you to stay on Amazon. If you are paying for positive reviews then it can be dangerous for your existence as well as for your brand image.
- Managing your account through email:
If you are managing your seller account using email then trust me, you are not on the right track as it may lead you towards unwanted consequences that you may regret later. Your emails can get lost, deleted or missed easily and thus you can find yourself in a big mess. It is important to respond proactively to your customer’s needs and handle accounts effectively.
- Late or expensive shipping:
Customer satisfaction is an important parameter to stay on Amazon and thus shipping can’t be left behind. Late shipping or expensive shipping is never appreciated by your customers. The customer never likes over-pricing when it comes to the delivery of the product. It can give you an opportunity to earn good profits but it will definitely impact your image negatively. In addition to it, make sure the parcel reaches your customers on time as Amazon never appreciates any inconvenience on the part of the customer.
If you don’t want any hassle then you can directly contact Orphocommerce for Amazon seller account management and suspension appeal services.
The golden rule to be the undisputed king on the Amazon platform is to put the customers above everything. Amazon is a company that is obsessed with this rule and thus an Amazon seller should also by heart this golden rule too. Just follow the Amazon policies and get going!