8 Vital Tips for Selling On Amazon FBAadmin
For those actively present on Amazon as a seller, or for those who have just started out as a seller on this platform are looking to start their marketplace soon, they probably would have been familiar with – FBA (Fulfillment by Amazon).
What is FBA?
FBA is a key service offered by Amazon, and as the name suggests, here Amazon fulfils your product’s storage and delivery. FBA means that Amazon will provide their warehouse facility to you, will handle and manage all the shipping, product return and custom service engagement on your behalf. So, you just have to worry about managing your product listing and promoting your products, and just have to send your inventory to their warehouse, leaving the rest to Amazon.
When you are registering on Amazon, you can opt for this option during your account creation process. This plan is available to both individual as well as professional sellers.
Tips for Selling on Amazon FBA
As a specific function, there are various aspects related to Amazon FBA. And when you are well versed with them, know how to leverage the features and options available to you, only then you can make the most and grow your sales. Here, we are listing some key tips, which an Amazon account seller manager or a business owner can take note of for their marketplace benefits:
- Use FBA Model to target Buy Box
You know how effective and befitting the Buy Box can be for you to improve you sales and earnings. But just having an FBA won’t do that. Not all FBA merchants win Buy Box. But with an FBA, your chances go up, literally speaking. So, after FBA set-up, ensure that you take up other factors keenly to win that Buy Box.
- Be Fully Aware of FBA Policies
When you are opting for a certain selling option, it is obvious that it will come with its own policies and regulations. To make the most of your selling platform and be on top of competition, you must be fully aware of the Amazon’s FBA policies in place. Not being in compliant to them can get your account suspended or fined, and you may have to reinstate amazon seller account, which will definitely hurt your marketplace position. There, remember to not mislabel an item, not leave an item for long at the fulfillment center, not sale a fake item, and such things.
As there are many Prime members who expect timely and quality services, you have to oblige with the FBA standards and work accordingly fulfilling your promises as well.
- Manage Your Inventory Well
Keeping on top of your inventory is one basic and necessary step that you must adhere to, for providing quality services, grow your reputation and improve sales. Make sure you have a good inventory management system in place, accompanied with implementing clever strategies for your sales.
- Be Aware of Arbitrage Restrictions
When you are shipping to different locations and markets, there are certain rules and regulations applied pertaining to their guidelines. Make sure that you fully understand and follow those guidelines, so as not to hurt your potential sales or get account suspended.
- You Must Have Smart and Efficient Systems
Making the most of technology, integrating right tools and methodology will help be a step ahead always, perform all the tasks and needs in time, and ensure a streamlined and smooth functionality. This is imperative for you to enable you have created an overall healthy ecosystem.
- Your Product Optimization Must be Well
Right from your product images, to product descriptions, titles containing headlines, along with all the other aspects, you must optimize your product listing in an SEO-friendly way to enhance product visibility and ranking.
- Conduct Full Market Research
You can make the most of your marketplace, if you have full knowledge of market, following what is selling and what not, what your competitors are doing, analysing consumer behavior and are well aware of what advertising tactics work. This can be achieved only when you are engaged in timley and calculative market research to gain insightful information to make informed decisions.
- Focus on Products That Sell and Ship Easily and Have Good Margin Profits
Products that sell for good profit is what you must be focused on. Rather than stocking up your inventory buying products from a big store, you must work with local retailers and wholesalers that provide bulk purchase for low, provide quality products, which will go a long way in ensuring you get high profit margin.
Apart from the profit margin, the items that are popular and those which are easy to ship will help you. Rather than seasonal, going for products that are evergreen annually is a good shot. Products that fit conveniently in a delivery box, are easy to use, and easy to ship are the products that render good return-on-investment.
You can also consult with a professional Amazon seller account manager on what else you can do to give the best shot to your Amazon FBA selling profile.