7-Step Guide to Know How to Start as a Third-Party Seller on Amazonadmin
Want to get on the eCommerce trail, and build a profitable market online, then developing your selling platform on the world’s biggest commerce chain, Amazon, is something you cannot afford to miss.
Guide to Start as a Third-Party Seller on Amazon
As Amazon has built a globally dominating presence in the online commerce segment, you stand a chance to gain from the consumer access, extensive reach and selling potential that it can help you build.
But as a newbie, it is quite obvious that you may be wondering how and where to begin. Starting selling on the platform as a third-party seller isn’t a rocket science, but one aspect that you have to precisely follow and therefore do not err in the process which can get your account suspended and deal with Amazon account suspended appeal. Here, we list down step-by-step guide to build your account and start selling as a third party seller on Amazon, effectively and easily to reap the benefits of your sales:
- Know About the Market Potential of Product You Want to Sell
While Amazon is one place, where you can sell almost everything, it is imperative and will be helpful in the long-term to do a brief research in the first place. Look at other sellers who are selling the same product as you want to, how much sale they are making so you can set a realistic goal for your product. Know what category they sell under, what areas they are targeting, what specific promotional and other tactics they are using, which can help you create an effective roadmap for your selling.
- Choose a Seller Plan
Before creating an account, you will have to decide on which seller plan you want to sell under:
- Individual Seller – This account is free to set-up and is befitting for those who see selling fewer items than 40 per month, with one thing to note is that you have to pay $0.99 per sale to Amazon.
- Professional Seller – You will need to pay per month fee of $39.99, and so is effective when you are looking at sales more than 40 per month. Also provides several other benefits than ‘Individual Seller’ plan.
- Vendor – Befitting for manufacturer who can leverage this plan to sell as a wholesaler to Amazon, with the eCommerce giant handling product listing, product fulfillment and shipping on their own.
Also, you will have to ensure what category your product fits in; therefore you will have to make your account, listing your products in that specific category.
- Set-Up Your Seller Account
For creating your account, you will have to provide your details including:
- Business Name
- Name and Address
- Contact Information
- Bank Account Information
- Shipping Option and Information
Apart from these, there are several other things you will have to fill in for completing your seller profile:
- Section: ‘About Seller’
- Seller Logo
- Return and Refund Policy
After completing the above steps, your account will be created and you can access your Seller Central dashboard.
- Product Listing
Next step is to list your products. An Individual Seller has to list the products one by one, while a Professional Seller can list the products in bulk, in batches.
To list your brand-new products you will have to provide a unique 12 or 13 digit UPC/EAN number, SKU number (to track each listing), Product tile, images, and description, and search terms.
You can also list down products whose listing is already present on Amazon, using the same stock image and descriptions, and just indicating or informing Amazon how many products you have to sell, what their conditions are and how you are going to ship them.
- Optimize the Listing
In order to enhance your product’s visibility and reach to potential customers, bring in high traffic and improve conversions, optimizing your listing making use of Search Engine Optimization (SEO) becomes extremely crucial and helpful. Employ most relevant keywords in your content, create keyword-inclusive and appealing product titles, upload high-definition images from different angles to improve your product ranking.
- Pick the Fulfillment Method
Getting the products onto buyer’s hands is the priority of the sellers. And for making this effective and smooth, Amazon offers two different product fulfillment options:
Fulfillment by Amazon (FBA) –In this Amazon provides complete support for product storage, along with handling packaging and shipping on their own.
Fulfillment by Merchant (FBM) –In this option, it is on the seller to store products, maintain inventory, labeling and packaging and shipping the ordered products to the buyers.
- Sell and Earn
Everything set-up, now is the time to start selling your products and reap the financial gains. While you will be pretty excited to see the sales coming up and filling your bank account, you also have to understand some kinds of fees that Amazon will require you to pay the platform:
- Applicable fee from sale proceeds every two weeks
- Monthly fee for a Professional Seller, while each sale fee for an Individual Seller
- Referral fee, which is up to 15% of your product’s sale price
- Returns processing fee
- Stock removal fee for FBA sellers who want the unsold stock to be sent back or disposed
- Inventory placement fee and export fee (for international product shipping) for FBA sellers
- Monthly storage inventory fee and pick and pack fee for FBA sellers
So, starting on Amazon as a third-party seller isn’t that hard. All you need is proper knowledge, step-by-step guidance to get set going. Going the right way with full knowledge and know-how will help you create and set-up your account in the right way. If for any reason your account has been suspended, then you can consult a professional for Amazon reinstatement services and get your account working again soon and not let it affect your sale and brand image heavily.