10 Key Steps to Take to Boost Your Product Sales on Amazonadmin
All set to start your online marketplace, leveraging the most popular ecommerce place – Amazon? While you will be excited and enthusiastic to start your online business journey through the Amazon store, possibility of finding yourself lost in the crowd of competition always lurks.
Whether you have started a new online store creating your marketplace account on Amazon, or have an established account already but not getting enough sales, you need to work around your strategies to boost your sales and growth. While you work with an Amazon seller account management service provider to give a professional stage to your business objectives, there are certain methodologies and tips you must adopt to improve the sales, as detailed below:
- Optimize Your Content
Right from the product page title (a critical aspect) to the product description, features and other points, you must optimize that in accordance to search-friendly way, but also for an easy and quick attention in front of the users. A basic general formula that you need to follow for the title is – brand name + product name + features.
- Make Sure to Work on Your SEO
The better your product and store is searched and accessed, more the sales and revenue. Just because you have a place on Amazon, doesn’t mean that you forget about Google. Implement the right SEO tactics, on-page and off-page, promote product listings through social media channels.
- Implement Best Keyword Strategy
Analyse what search keywords people use to find products related to you, input these in your content, especially in titles and tags, and use tools to boost your keyword strategy and implementation.
- Understand and Fight the Competitors
Study what your competitors are doing to rank high and sale more. They are the channels that will give you a complete idea about where you stand at present, what you are missing in your steps and what more needs to be done.
And when you are evaluating competitors, they would do the same. So, it is for you to protect yourself from the competitors. Set up labels to tier-up the products as per their costing, and ensure that you stay away from SKUs (Stock Keeping Units) so that others aren’t able to dig in your listings and offer cheaper prices.
- Work on Product Display
Customers take seconds to make a buying decision, and this is the window when you have to impress them. For grabbing attention, you must have clear, high-definition product photos placed, from different angles (including white and black background as well as lifestyle images to denote the use) and in a way that clearly states all about the product. Create easy to understand product image tags.
- Optimize for Mobile
Now, more users prefer to browse and shop through their mobile devices on-the-go, rather than through desktop. This is where optimizing your listings for mobile becomes a highly necessary step. Like you optimize your content and product images for the desktop, make sure to optimize them for smartphone and tablet also so that they are easily and clearly displayed and accessed on different devices.
- Improve Conversion Rate
Conversion rate, along with CTR is a highly important ranking factor on Amazon. These aspects can be improved by implementing different steps, such as using brand name in the title, using appealing images, using persuasive content in title and description, offering best possible product price, answering product queries timely, garnering customer reviews and incorporating a much more details as possible.
- Gain Customer’s Trust through Positive Reviews
The first thing is to deliver value and high-end customer support to the buyers, and next is to have them post reviews about their experience which will entice and compel more target audience. In today’s times, customer feedback and reviews play a big part in influencing other people’s buying decisions.
- Be in Sync with Amazon’s Rules and Policies
You wouldn’t want to see your seller account cancelled or penalized in any sort of way, because of a basic regulatory mistake. An important thing that you must not forget is that setting up your account, creating product listing, running promotions, optimizing product pages and everything else you do on Amazon, must be in accordance with the site’s rules and policies. This works well to put you in the good books of Amazon, the visitors and improves your chance of generating more leads and sales.
- Price Your Product the Best
Here, the ‘best’ doesn’t mean high, but instead the best possible price you can offer and what users think is reasonable. Pricing is a major buying-decision factor so you know you have to keep it tight and befitting to the potential buyer. Apart from buyers, Amazon also looks at the pricing factor to give the ‘Buy Box’ reward to a seller out of many on a product page. If you are able to win the ‘Buy Box’ you will hit increased sales ratio. Ensuring that you take quotes from multiple suppliers, along with buying in bulk to get wholesale rates are some key factors that will help you keep your product listing price down.
Apart from the above mentioned, make sure to work on several other factors like Amazon product review management, running promotions, sponsored ads, opting for Amazon FBA, monitoring sales metrics, tying-up with Amazon influencers on social channels, leveraging and optimizing sales channel funnels, registering trademark and much more.
When you are working with Amazon seller account management service, ensure that you take the right steps, at the right time and get best use of different channels and resources to enhance your sales probability.