10 Holiday Season Tips For Amazon Sellersadmin
Are you geared up for the holiday season ? Well your prospective customers are !
The holiday season brings in a lot of zeal for the shopping enthusiasts as they have a lot of time to decide what they want to buy for their loved ones.
And it goes without saying that the Holiday season is followed by the festive season which makes it more exciting.
When on a holiday mode, people sit back, relax and look for different products online.
And what could be a better option than to buy from the eCommerce giant – Amazon, which caters to different locations.
Meet an Amazon seller and they would tell you that it’s the Holiday season that is the most exciting time of the year but along with that it is hectic as well because everyone is too engrossed to make purchases.
As the demand for products rises the competition to match the prices of other vendors also rises.
And with so many challenges coming all together for the amazon seller, here we have few tips for them to ace the holiday season.
1) Stock it up– There are different challenges faced by the amazon sellers of which the most problematic one is to match the supply for such an exuberant demand.
Amazon sellers are advised to maintain a strict note of inventory during as well as before and after the holiday season. Though the advice sounds very obvious, there have been times when the seller went out of stock.
Stockouts can really have a bad impression on your business which directly affect the organic traffic.
2)Pricing: Amazon is a big place and every seller wants to stand out especially by playing on the pricing strategy as that is the differentiating factor the buyer considered while making the final purchase.
Amazon sellers should also focus on the prices of competitors along with theirs to finalise the exact pricing.
3)Move out old stock– People surfing on the net are usually looking for gifts for their loved ones for the upcoming festivities.
And the holiday season is the best way to clear out existing stock which has not been sold yet. So how could this be done ? well by reducing the prices to a minimum possible level the seller can clear out the old stock.
4)Follow the amazon policies dedicatedly: Amazon is a big brand in itself and while you want to sustain a position on their platform you will have to follow all the rules laid down by them.
Seller’s one mistake can lead to suspension of amazon’s seller account and instead of seller making sales will be looking for amazon account reinstatement services.
So do not break the rules of the house if you wish to stay there for longer.
5)Watch your Keywords: while you wish to have an organic traffic to buy your products, amazon algorithm is not a good choice for keyword stuffing. Amazon doesn’t appreciate any kind of actions leading to black or grey SEO which might confuse the customer. So all you have to do is be clear and follow the policies and guidelines given by Amazon.
The title of the product is the most important thing as it is through this only the buyer gets engaged with the product.
6)Image to imagine : It is a necessary action to give an image to the buyer’s imagination. People choose things which are visually appealing and have a clear quality image to be seen.
In the times where there were no online shopping platforms people bought products through brick and mortar, since then they developed a habit of choosing products by looking at them and whatever appeared better they bought it and this is one of the challenges for eCommerce which can be overcome by putting quality and authentic pictures of products on the platform.
7)Brief the product description : Long descriptions of the product would just make it difficult for the buyer to read and understand the features, specifications and what exactly it has to offer.
Bullet points and short notes about the product gives more clarity on the product’s offering. Also along with bullet points it is important to use the right keywords that will drive organic traffic towards the product.
Hence it is important to utilise the available space that is provided for the description that attracts the buyer and brings in more traffic.
8)The ‘Prime’ Factor : Since amazon came up with its prime services it has been loved by all buyers.Amazon prime is likely to be preferred over the normal amazon services because of the policies it has.
Prime has more to offer to the buyers who want fast delivery of their products and special offers throughout the year, hence there might be chances that your product won’t appear to some people if you as a seller don’t cater to the prime segment.
9)Estimate Product returns : The customer may return your products because of many reasons, which may be that they didn’t like the product or it was damaged when they received it or any reason.
Make sure that the products are true to their offering from your end as mentioned by you on the Amazon platform.
Though there is less market for used products but make sure that you explore amazon services which help you sell returned items.
10)Creatively market your product : Everyone loves discounts or offers during the holiday season. It is upto the seller on how much they can lower down their prices and provide offers and discounts.
Also maintain a close eye on slow movers which could either be bundled together or with other popular similar products in order to create a demand in the market. Or else the price of these slow movers could be slashed down to the minimum possible rates.
So here are the 10 Holiday season tips for amazon sellers to be a pro at selling on the Amazon Platform. Where we understand that despite being the most hectic phase for seller it is also the most opportunity for them if they plan accordingly !
So wish that you follow these tips and enjoy the holidays !